John Kennedy - A Double Shot of Engagement

September 5, 2019

Professional speaker, strategist and author John Kennedy shares industry insights with FNGLA members in his ReFresh Calendar guest series on topics including leadership, customer service and success strategies.

Today’s workplace demands more than ever before. Attracting top talent is one half of the equation.

Getting the right folks interested in your company, your customers and your culture is now a driving part of recruitment.

Employees are now the ones in the driver's seat during the interview process, and it can feel sometimes like they're actually interviewing you!!

The other half of the equation is employee retention. "How do we keep the top talent?" There is one word driving the answer-- ENGAGEMENT.

There are many things an organization can choose to do to engage its workforce.

In fact, there are a “1,001 ways,” according to best-selling author and motivational speaker Bob Nelson - but therein lies the problem.

There are so many ways to drive team engagement that we don’t focus on the few which matter most.

So, I thought I would give you a top list of engagement categories which one of my clients uses on an annual basis to measure employee engagement:

- Motivation
- Involvement and Belonging
- Change Management
- Communication
- Growth & Development
- Manager Effectiveness
- Values
- Future Vision
- Diversity & Inclusion
- Health and Well-Being
- Rewards and Recognition
- Sustainability
- Safety
- Quality
- Innovation/Customer Focus
- Employee Engagement Accountability

The approach is simple. Start small. Pick one category. Do one perfectly. Measure it so you know you are improving. Stay focused. Do the little things really well. Be consistent in the one before you move on to others. And, choose one which is best for your workplace, your employees and their needs.  

If you are going to move toward a culture which drives employee engagement, you need to engage the employees in developing that culture. What you think matters to them may be very different than what actually does.

Every company is different. Every company culture is different.

And, true leadership is not just determining what is right for your team, but it's also creating an open and inclusive work environment where everyone feels their voice matters -- to the point it becomes ingrained in your company culture.

Pick One. Do It Right. Do It Well. Do It Consistently. Do It Today. 

John Kennedy offers business-related insights and many other leadership-driven topics in his online workshop series, John Kennedy on Demand

FNGLA members receive a 50 percent discount on any online workshop on Kennedy's site. Use promo code: FNGLA50 

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