Bringing Innovative Business Strategies Back to Horticulture

Presented by Seth Reed and Mason Day of Growit, Chicago

Advances in technology have rapidly changed the world around us. As an industry, it's important that we look to outside sources for inspiration. Seth and Mason help show how the industry can think outside the box, and borrow strategies for success. Working in the fast-paced environment of consumer technology has given these two a behind-the-scenes look at what other companies are up to. And now, they want to bring those insights back to horticulture. 

About the Presenters

Seth Reed - Seth started in plants when he was 15 by getting a job at a local garden center. He graduated from the University of Illinois. Seth is responsible for managing the team and industry partnerships as well as guiding how the app functions and operates.

Mason Day - Mason has spent his whole life around plants, growing up on a farm in rural Michigan. He graduated from Cornell University in 2012. Mason handles the marketing and public relations for the app as well as helping to guide the design and feel.